The study concludes that content marketing is much more effective than PPC advertising for rehab centers.
The study comes on the heels of sweeping reform to Google’s pay-per-click (PPC) platform that severely restricts the capacity for rehab and addiction treatment centers to advertise on the search engine.
“The rehab industry needs to find other ways to market themselves,” said Francesco Montesanto, Director of Marketing, ContentWriters. “These companies that historically relied on buying higher value keywords are being forced to reallocate millions of dollars in marketing spend to other forms of marketing.”
Palm Partners, a Florida-based rehab center, has already been utilizing content marketing to bolster their marketing efforts. Through authoritative content, they were able to increase new patient acquisition by 900 percent, while boosting their call volume by over 1,100 percent.
With Google’s restrictions in mind, ContentWriters’ findings indicate that marketing budgets would prove much more efficient if they were redirected towards content marketing, regardless of the changes in the PPC space.
The white paper can be downloaded for free here.
ContentWriters specializes in providing high-quality content for all major industries. By pairing expert writers with industry-specific clients, ContentWriters ensures that clients’ needs are exceeded every time. The company produces all forms of content, including blog posts, email newsletters, social media posts, press releases, product descriptions, website content, and white papers. For more information about the services that ContentWriters.com provides, please visit www.contentwriters.com.
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